GIFTLET is an E-gifting Service for Top retailers and brands that enables their users to buy gifts for others without requiring their size or color. Additionally they do not require the recipients address and can send a gift past shipping cutoff. in practice, the service is an extra button added at the end of check out process that enables the users to send gifts directly to their nominated recipients.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.